The Hunger Games on Social Media

I am not afraid to say I LOVE the hunger games trilogy! The books were SO incredibly good and yes, I already bought my ticket for the movie.  Granted I am not going to the midnight premier, but I am going the next day to see it at an IMAX theater.  I am super excited!!!

I bought the tickets through the official Hunger Games Facebook page.  This led me to other social media about the Hunger Games. (Just to clarify, I was just looking at all of this because I thought it was interesting….I do love the books and want to see the movie, however I will not be walking around with a t-shirt with the main characters’ faces on them….)

First of all, their Facebook presence is massive.  There is a Facebook page for the book trilogy, the movie, as well as 13 other pages for each district in Panem (the apocalyptic future United States).

The movie page has over 2.3 million “likes”.

District 12 (the one the main characters are from) – 69,000 “likes”

The Capital – 98,000 “likes”

All the rest have between 27,500 and 33,700 “likes”

That is a whole lot of people that Facebook is reaching (knowing many people “like” more than one, or even all, the pages).  The pages are very interactive, with real people as mayors.  You can also get your own ID card. Here’s mine: (haha)

They also teamed up with the World Food Programme and Feeding America with a tab to donate through the Facebook page, which is a wonderful idea.

Not only are there so many things to look at/do/read on the Facebook pages, they also are utilizing Twitter to get fans excited.  Recently, they have been getting fans to tweet using a hash tag specific to their city (#hungergames24atl) in order to determine where advanced screenings will be held.  The four cities with the most tweets will have the screenings.  As soon as those locations are determined, they will have contests for people to win tickets to them.  (No I did not tweet about it, but I will definitely try to win tickets if Atlanta is chosen!)

There are also iPad and iPhone games coming soon (which I don’t have, so unfortunately I won’t be able to play them).

There are still so many other outlets I have yet to discuss (like Fan of the Week, Capitol Couture, and polls) but I think this got the point across.

I applaud the use of social media to encourage excitement for the movie coming out in March.  Are there other, recent movies that have garnered this much (or more) attention on social media?

Advertisements

Social Media Polls

While on Pinterest today, I came across a few social media posters that were interesting.

This is an interesting poster because it shows what people think about Social Media privacy settings.

I thought it was a little ironic that more people say they have less control over their personal information today, compared to five years ago, but only 28% of people say they consider privacy is more important now.  Even though many people don’t trust social media sites, so many still use them and do not attempt to understand the privacy settings.  Why do you think this is?

This poster is about Pinterest specifically and the difference between users in the U.S. and the U.K.

What do you think it means that the users in the U.K. are wealthier than in the U.S.? Does this rely on that they are mostly male users and look at more business related information on the site?

What do you use Pinterest for?  I use it for just about everything listed on the U.S. list and am a female….

Tyler Perry and Stereotypes

I watched “Diary of Mad Black Woman” today and I could not help but notice all of the stereotypes present.  This is the first Tyler Perry movie I have ever seen so I did a little research and found that there is a lot of discussion about his films being stereotypical.  There were both racial stereotypes as well as sexist.  The woman was not happy in her marriage, but when her husband kicked her out, she literally said “What am I supposed to do without you”, hinting towards financial reasons.  She didn’t have a job, while he was sitting there all rich and pretty.
The racial stereotypes were also prevalent throughout the film including fried chicken after church, the highly spirited church choir, and all the black people in court.  The main factor is Madeas as a mammy-like character.  All of these movies are directed by a black man, but what if these same movies were directed by a white man, or a female?  Would these movies still make as much money?  Would people be more offended? For more information, read this.

Fans of Chris Brown Tweet About Domestic Violence

So, we all know Twitter goes crazy during important events like the Super Bowl and the Grammys.  This year, during the Super Bowl, many people tweeted about Madonna’s performance and M.I.A.’s unnecessary gesture.  This year during the Grammys, there were 2.1 million tweets using the hashtag #GRAMMYs.  At the peak, the hashtag was used up to 18,000 times per minute! Check out this interactive map of who was talked about and when!

MAP

While Adele was tweeted about the most (340,000 tweets), Chris Brown was not too far behind with 152,000 tweets.  While some people were tweeting about how awful he is for beating up his ex-girlfriend Rihanna, there were actually many girls tweeting about how they would love for Chris Brown to beat them up any day! I thought this was crazy! I don’t understand what these girls are thinking when they are basically saying domestic violence is ok.  The message they are giving to their followers is that they think it is ok for men to beat up women and this could be potentially dangerous for them personally.  Men that know these girls and follow them on Twitter might think it is ok to hurt them.

Here are some of the tweets:

Check out “25 Extremely Upsetting Reactions To Chris Brown At The Grammys” for more tweets.

Even though some of these women may have been “joking”, they need to understand the message they are sending is wrong.

Contests on Social Media

Ever since I got engaged, the stresses of financially having the wedding I’ve always wanted have been looming over my head.  After I went to a bridal show at the beginning of January and realized I can enter contests and win FREE STUFF, I have been going contest crazy (as some of you may already know).  I have actually won something so far from the bridal show I went to (still not winning anything I’ve entered online YET).  I won a free catered dinner at my house for 4 couples and a free pan (worth $300).  The dinner was awesome.  We had so much fun with our friends and the guy cooked a fabulous meal including steak, chicken, potatoes, carrots, broccoli and a few other things.  Although I would never pay $300 for ONE pan, it is definitely an awesome pan we got for free!!

So the craziness began.  I enter so many contests and it takes up a lot of my time.  I enter the HGTV dream home sweepstakes 6 times daily and try to enter as many wedding contests as I can.  Currently I am trying to win a contest for a free honeymoon by trying to get my Facebook friends to vote for my proposal story!! (I will know next week if we win….voting is happening now through the 13! SO VOTE!! haha)
VOTE HERE
Anyways, the reason I can enter so many contests is because of social media.  I have searched on Facebook and Twitter (as well as Google) to find contests.  Most contests I have found are on Facebook, or at least talked about on their Facebook page and linked to their website.  Social media contests spread like wildfire through the online networks and bring people to businesses they may have never come across before.

I found some information on a specific contest for Crate and Barrel where couples entered their proposal story, the public voted, and one couple won a $100,000 wedding.  The contest resulted in a 19% increase in Twitter followers and a 17% increase in Facebook likes during the contest period. Case Study

Creating contests for customers is a great way to bring people into your business in the hopes that they will keep an interest after the contest ends.

Someone has to win, right?? You can’t win if you don’t enter!!