Ever since I got engaged, the stresses of financially having the wedding I’ve always wanted have been looming over my head. After I went to a bridal show at the beginning of January and realized I can enter contests and win FREE STUFF, I have been going contest crazy (as some of you may already know). I have actually won something so far from the bridal show I went to (still not winning anything I’ve entered online YET). I won a free catered dinner at my house for 4 couples and a free pan (worth $300). The dinner was awesome. We had so much fun with our friends and the guy cooked a fabulous meal including steak, chicken, potatoes, carrots, broccoli and a few other things. Although I would never pay $300 for ONE pan, it is definitely an awesome pan we got for free!!
So the craziness began. I enter so many contests and it takes up a lot of my time. I enter the HGTV dream home sweepstakes 6 times daily and try to enter as many wedding contests as I can. Currently I am trying to win a contest for a free honeymoon by trying to get my Facebook friends to vote for my proposal story!! (I will know next week if we win….voting is happening now through the 13! SO VOTE!! haha)
Anyways, the reason I can enter so many contests is because of social media. I have searched on Facebook and Twitter (as well as Google) to find contests. Most contests I have found are on Facebook, or at least talked about on their Facebook page and linked to their website. Social media contests spread like wildfire through the online networks and bring people to businesses they may have never come across before.
I found some information on a specific contest for Crate and Barrel where couples entered their proposal story, the public voted, and one couple won a $100,000 wedding. The contest resulted in a 19% increase in Twitter followers and a 17% increase in Facebook likes during the contest period. Case Study
Creating contests for customers is a great way to bring people into your business in the hopes that they will keep an interest after the contest ends.
Someone has to win, right?? You can’t win if you don’t enter!!